Blogs are the cornerstone of the majority of your SEO and content production. When we think of blogs we tend to think of outdated websites or little internet journals where we would go and write all our thoughts and feelings. This is still kind of the same, but with some evolution.
For most websites, blog space is used as a catalogue of information. Businesses want everyone to feel comfortable when they land on their website that they have found the expert in the industry – “woah these guys know what they’re talking about”.
So for the most part, blogs are used to flex expert knowledge about a subject matter, provide tips, hints and advice about issues, or weigh in on news. They can often be used for press releases or for long-form updates. If you have a long company update or piece of news for example, you can now write it as a blog and use Twitter to provide a snippet of the content and link to read more.
Blogs have become very popular on websites recently as the main drive to improve SEO.
A well written and optimised blog post will work wonders in search rankings (if you want to learn more about how to start blogging check out our ‘how to blog’ guide)
Here are some great examples of the different types of blogs.
List-Based Blog Post
Example title: 5 ways to improve your blog reach
These are articles that deliver information in the form of a list. It uses sub-headers to break down the post into individual pieces, helping readers skim and digest your content easily. These are among the most shared types of content on social media.
Thought Leadership Post
Example title: What I wish I had known before diving into a University degree
Thought leadership posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These posts can be written in the first person and help you build trust with your audience.
Curated Collection Post
Example title: 10 Examples of effective rebranding
Curated collections are a special type of list-based blog post. Rather than sharing tips for doing something, it shares a list of real examples that all have something in common in order to prove a larger point.
Example title: Canva goes viral with a raft of new social media features
“Newsjacking” means hijacking your blog to break important news related to your industry. The post is a type of article whose sole purpose is to earn consumers’ attention and, while offering them professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.
Example title: The key benefits for studying digital marketing online
The infographic post is all about visuals, conveying information for which plain blog copy might not be the best format. If, for example, you are sharing lots of statistical information (without boring or confusing your readers), using a well-designed infographic can help keep your readers engaged and helps them remember the information for a longer period of time.
Example title: How to get started on social media: an easy step-by-step guide
How-to guides help solve a problem for your readers. Think of a cookbook for your industry, walking your audience through a project step by step to improve their knowledge on the subject.
Example title: Your Canva guide to Instagram stories
Guest posts can be used to include other voices on your site. It is a way to get an outside expert’s opinion on a topic. These posts give your blog variety in topic and viewpoint. If your customer has a problem you can’t solve, a guest post is a great way to solve that problem.
Blogs are a great way to quickly get information into the hands of your audience as well as being able to use that content for various other things like social media posts. The more you put into this content the more you can get out of it. You should be using blog posts as a foundation for your content plans, sharing the initial post then breaking it down throughout the month taking extracts and snippets.