Before you start writing a blog, make sure you answer some questions:
Why would someone keep reading this blog post?
What makes our audience come back for more?
Good content should answer questions and help readers resolve a challenge they’re experiencing, all whilst remaining interesting.
Follow our easy step guide to get you started …
The first thing you need to do is to research your topic. You want to ensure there are no gaps in your own personal knowledge before you begin imparting your wisdom to others. When you’re writing a blog post you want to know exactly what you’re talking about so researching will help you better understand the information you’re trying to convey.
The next step is to identify your audience.
Is this a blog post for beginners?
Is it a more advanced blog post?
Is it for people in the know?
Can you use language that’s a bit more adept and widely used throughout your industry?
These are all things you need to consider to help your audience connect with your content. Someone who knows quite a bit about a subject isn’t going to want to read a blog post aimed at beginners. Equally, someone you would consider new to the subject probably isn’t going to want to jump into a masterclass.
So you’ve got your subject. You know your audience. Now is time to understand the structure.
How can you create a captivating piece of content that people will want to read?
The content needs to be digestible. You’ll notice when it comes to blog posts, a lot of the content is usually broken down quite significantly to allow people to scan through your content.
Every blog post has four key elements:
- The title: grabs attention and makes a promise (which needs to be fulfilled by the end of your post)
- The introduction: hooks the reader, draws them in, and sets up the post
- The main body: works through a logical sequence of points, holding the reader’s attention
- The conclusion: ends the post decisively and calls the reader to take action
If you read content, you will have probably read plenty of list posts. They are popular with bloggers and readers alike. List posts are easy to plan and structure, and your readers find them valuable even if only a couple of points apply to them.
Check out one of our examples: 9 steps to fix your social media.
Once upon a time, there was a bit of a golden rule when it came to writing blog content and it was about trying to ensure you had as many of your keywords in as possible. This was to do with how Google was operating at the time and their use of crawlers.
However, this is no longer the case. Google’s ability to understand content has skyrocketed. Now the focus is on user experience and Google gives your content a rating based on how intuitive it is and how natural it feels. If you can get a few of your keywords in your text without risking your audience’s experience, then fantastic, do it. If not, focus on the content and what you can offer.
A meta description is the body of text usually found below a page title in search results. These few words used to contribute towards your SEO ranking but this has changed also.
However, it is still valuable to include as it offers your potential reader a brief snapshot for you to pitch your article to them and gain that all important click.
Meta tag descriptions should be between 150-160 characters. They should open with a verb such as “Read”, “Learn”, or “Create”.
Do you feel ready to blog?
Blogging can help you build brand awareness, become a thought-leader and expert in your industry, attract qualified leads, and boost conversions. Follow the steps and tips we covered above to begin publishing and enhancing your blog today.
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