There are so many roles within digital marketing that encompass all kinds of different areas and require unique skills and talents. Today we’re going to be listing the key skills and traits of an SEO professional.
Keep reading to see if you have what it takes to make it as an SEO PRO.
What is SEO?
SEO stands for Search Engine Optimisation: the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
As an SEO guru, it would be your job to make sure content and websites are optimised fully for Google’s crawlers to find you. It is about being creative with keywords and improving your online visibility. The better the SEO, the higher the website will rank in Google.
SEO and Communication Skills
As an SEO professional, you would make recommendations about technical aspects of marketing. These can include:
- image rendering
- website page speed
- lazy loading (YES! This is a real term!)
- server side redirects
- microdata tagging
- HTML tags
- and many more techy terms
All of these conversations go easier if you can speak with the developer and offer insights rather than just demands. Understanding where the developer is coming from when they push back is amazingly helpful at reconciling differences.
To do this you would have great communication skills, patience and people skills. You would be comfortable passing on your opinions as they would be backed up by facts and you would work well in a team, allowing other marketers to do their bit in delivering great results.
But, as we previously mentioned, a lot of SEO is about fine tuning content to make sure it’s fully optimised to be seen by Google. As we continue to look into the characteristics of a great SEO professional, we consider speaking and writing abilities.
Speaking & Writing for SEO
It is incredibly valuable if you work in SEO and can do your own keyword research as well as author content. Therefore,great writing skills will definitely work to your advantage.
You would also need to be a confident speaker. You will need to present and explain your findings to the rest of the marketing team. It is well-known that ‘SEO talking’ can sometimes be too technical for non-SEO people to understand. If you enjoy taking complex techy scenarios and breaking them down into simple notes, then SEO might be the right path for you.
Sometimes SEO specialists almost sound like they’re talking a foreign language with all their insider terms and acronyms. So you need to be able to switch between that professional industry talk and more layman’s terms. This will really help you when you’re communicating with different audiences.
Remember: your clients aren’t the SEO specialist, you are! So make sure they understand what you are talking about and don’t assume they just know everything.
SEO and Critical Thinking
As we continue to look into the characteristics of a great SEO professional, we consider critical thinking and analytical skills.
The best SEO pros have an analytical mind.
They work with the 3 What’s:
- What happened
- Why “what happened” happened
- What we should do about it
They understand a problem from multiple angles and use data and logic in their decision making. They are able to pull and segment data and enjoy it! Attention to detail is key in finding the trends. Then logical thinking to understand them.
Sounds like you?
In the world of SEO, you need to keep your eye on the ball. What works one day can be completely overhauled the next. You are playing Google’s Game.
Google is quite happy to change their algorithm willy-nilly even if that really upsets your plans. SEO requires adaptability and thick skin – this industry is always changing, and sometimes we have to admit to clients that things we once recommended aren’t really the best idea anymore. It’s about putting the client’s goals first.
SEO and Adaptability
Marketing isn’t one of those jobs that you leave at the office every night. It stays with you in your brain – you have to have the internal drive that forces you to keep learning.
There’s always something to learn!
In SEO, and any digital marketing pathway, you need to adapt, rethink and overcome. If you’re not moving forward your client will fall behind and your competitors will begin to thrive.
The Digital Marketing landscape is ever changing. Are you up for the challenge?